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Insights & News

Learn more from members of our team and industry-leading experts.

Guide

AEO for Travel and Hospitality

Step-by-step guide to ranking hotel itineraries and reviews in ChatGPT, Perplexity, Gemini, and Claude. Stop losing direct bookings to AI answer engines.

HHerman
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Guide

AEO for Education and EdTech

Step-by-step AEO guide for education marketers. Earn citations on ChatGPT, Perplexity, Gemini for enrollment & learning queries with schema, authority signals

HHerman
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Guide

AEO for Manufacturing and Industrial Brands

Step-by-step guide to turning industrial spec sheets and FAQs into AI-quotable authority. Learn to dominate answer engines like ChatGPT, Perplexity, and Gemini

KKevin
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Guide

From SEO Team to Revenue Team: The AEO Reorg

Restructure your SEO function into a revenue engine that wins AI citations on ChatGPT, Perplexity, Gemini, and Claude. A step-by-step AEO reorg guide for

HHerman
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Guide

The Content Ops Checklist for Scaling AI-Written Articles

Scale AI-written articles without quality loss using this 14-point ops checklist. Manage throughput, enforce editorial standards, and stop citation leaks to

HHerman
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Guide

The Defensibility of Owned Data in an AI World

Learn how to make your first-party data the ultimate competitive moat in an AI-driven search landscape. Step-by-step guide to defensibility across ChatGPT

KKevin
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Guide

How Marketing Leaders Should Measure AI Visibility ROI

Learn to measure AI visibility ROI with executive-ready metrics: track citations across ChatGPT, Perplexity, Gemini, Claude, and Google, and translate AI

KKevin
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Guide

90 Days to an AI-Visible Brand: An Executive Roadmap

A 90-day executive roadmap to make your brand visible in AI answer engines like ChatGPT and Perplexity. Step-by-step action plan for CMOs to measure, optimize

KKevin
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Guide

The Operating Model for an AI-First Marketing Org

Restructure your marketing team for answer engine visibility. Learn the operating model, measurement stack, and agentic workflows to capture traffic from

HHerman
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Guide

Category Design in the Age of AI Answers

Learn how to own the AI prompts that define your category. A step-by-step guide for founders and CMOs on category design in the age of ChatGPT, Perplexity, and

KKevin
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Guide

Why AI Search Belongs on the CEO's Dashboard

AI search is eroding organic traffic. CEOs must track 4 critical AI-visibility metrics, citation share, LLM referrals, accuracy, and competitive gap, on their

KKevin
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Guide

The Startup CMO's First-90-Days AEO Checklist

90-day answer engine optimization plan for startup CMOs. Audit AI visibility, optimize for ChatGPT & Perplexity, measure ROI, and stop revenue leaking to AI

HHerman
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Guide

AI Awareness Is the New Brand Awareness: A C-Suite Reframe

AI awareness is the new brand awareness. Learn the step-by-step reframe for C-suite to dominate AI answer engines like ChatGPT, Perplexity, Gemini, Claude

KKevin
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Guide

The CMO-CFO Conversation: Funding the Unified Data Platform

Step-by-step guide for CMOs to secure CFO buy-in for a unified AI visibility data platform. Learn to frame the investment, quantify lost organic traffic to AI

KKevin
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Guide

Board-Ready AEO: Turning AI Visibility Into a Growth Narrative

Learn to present AI visibility metrics that boards understand. Step-by-step guide for CMOs to turn ChatGPT, Perplexity, and Gemini citations into a revenue

KKevin
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Guide

What Every CMO Should Budget for AEO in H2 2026

What every CMO should budget for AEO in H2 2026: allocate spend across AI visibility and content orchestration. Track ChatGPT, Perplexity, Gemini citations.

HHerman
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Guide

The CEO's Guide to AI Search Visibility in 2026

CEOs: AI search visibility is a revenue and category-leadership issue. This guide covers actionable steps to measure and improve brand presence on ChatGPT

HHerman
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Guide

Why MCP Is the Right Interface for a Unified Data Platform

Stop leaking traffic to AI answer engines. Learn how to unify your SEO, analytics, and AI visibility data into one queryable surface using the Model Context

KKevin
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Guide

From Question to Published Post: An MCP + Claude Walkthrough

A step-by-step guide for marketing ops to turn a Claude conversation into a published, AI-optimized blog post using MCP. Track visibility, generate content

KKevin
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Guide

Agentic Marketing: Letting Claude Orchestrate Your Content Pipeline

Stop competitors from stealing AI answer citations. Delegate your content pipeline to Claude with MCP: research, draft, optimize for ChatGPT & Perplexity

HHerman
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Guide

Connecting SearchFit MCP to Claude Opus 4.8: A 2026 Setup Guide

Wire SearchFit MCP to Claude Opus 4.8 and start tracking AI visibility across ChatGPT, Perplexity, Gemini, and more. Step-by-step setup with operator-level

HHerman
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Guide

How Opus 4.8 + MCP Turns SearchFit Into an Autonomous Marketing Analyst

Learn how to combine Opus 4.8 reasoning and MCP tools to turn SearchFit into an autonomous marketing analyst. Step-by-step guide to AI visibility audits at

KKevin
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Guide

The DTC Brand's AEO Checklist

A step-by-step AEO checklist for DTC brands to optimize product and review content for citations in ChatGPT, Perplexity, Gemini, and Claude. Get cited, not

KKevin
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Guide

MCP for CMOs: Ask Claude About Ads, Organic, and AI in One Breath

CMOs can finally ask one question that spans Google Ads, organic search, and AI visibility using MCP and Claude. Step-by-step guide to unify your data and

KKevin
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