Research & Consulting
Cambridge, MA

Forrester ResearchAI Visibility Report

Is Forrester Research showing up when buyers ask AI about research & consulting? See Forrester Research's AI visibility across ChatGPT, Perplexity, Claude and Gemini.

Tracked acrossChatGPTPerplexityClaudeGemini

Why AI visibility matters for research & consulting companies like Forrester Research

Answer engines are becoming the front door to research. Here's what's at stake when a brand isn't part of the AI conversation.

Buyers now start with AI, not Google

A growing share of research & consulting research begins inside ChatGPT and Perplexity. If Forrester Research isn't named in those answers, it's invisible at the exact moment a decision is being formed.

Competitors get recommended in your place

When an AI model answers a "best" or "alternatives" question, it lists a handful of names. Tracking visibility shows whether Forrester Research makes that shortlist, or whether rivals are named instead.

AI answers are shaping reputation

The way models summarize Forrester Research, the strengths, the caveats, the sources they lean on, travels straight to prospects. Monitoring it is the only way to catch a bad framing before it spreads.

What we track

Everything SearchFIT monitors for Forrester Research

SearchFIT runs the prompts your buyers ask about research & consulting and turns the answers into a clear picture of where Forrester Research stands across ChatGPT, Perplexity, Claude and Gemini.

  • Brand mentions

    See how often a company is named in AI answers for the prompts buyers actually type, and how that share changes over time.

  • Sentiment & framing

    Understand whether AI models describe the brand positively, neutrally, or negatively, and which talking points they repeat.

  • Competitor share of voice

    Benchmark against the rivals that get recommended instead, so you know exactly who is winning the AI conversation.

  • Citations & sources

    Find the pages, reviews, and third-party sources AI engines cite, the content you need to influence to move the needle.

Frequently asked questions

Tracking Forrester Research's visibility in AI search, answered.

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