E-E-A-T

What it means

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness, a framework from Google's Search Quality Rater Guidelines used to assess content quality. While not a direct ranking factor, E-E-A-T describes the signals that indicate credible, reliable content. For AEO, demonstrating first-hand experience, clear expertise, and trustworthy sourcing makes content more likely to be treated as an authoritative source worth citing.