Definition

Schema Markup

Schema.org vocabulary used to label content for machines.

What it means

Schema markup is the application of the Schema.org vocabulary to label page content, such as Product, Article, FAQ, Review, or Organization, so search engines and AI systems can understand what each element means. It is most often implemented in JSON-LD. Correct schema markup can make pages eligible for rich results and gives AI engines clearer, more trustworthy signals about your entities.

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