Sentiment Analysis

What it means

Sentiment analysis is the use of natural language processing to determine the emotional tone, positive, neutral, or negative, of text that references a brand, product, or topic. In AEO, analyzing the sentiment of how AI engines and online sources describe your brand reveals not just whether you are mentioned, but how favorably. Negative or inaccurate sentiment in AI answers can be a signal to improve authoritative content and grounding sources.