Definition

Share of Voice

Your brand's share of citations or mentions relative to competitors.

What it means

Share of Voice measures how much of the total conversation your brand owns compared to competitors. In AI search, it typically refers to the percentage of relevant AI answers that cite or mention your brand versus rivals, measured across queries and engines. A rising share of voice indicates that AEO efforts are successfully shifting AI recommendations in your favor.

Related terms

Share of ModelHow often an AI model surfaces your brand across relevant prompts.CitationA source an AI engine references or links to in its answer.Brand MentionAny reference to your brand in an AI answer or across the web.Sentiment AnalysisAssessing whether mentions of a brand are positive, neutral, or negative.

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